Yard signs that actually get calls.

Put one at every finished job

This is the whole strategy for home services, and most companies do it inconsistently. A sign in the yard of a house you just re-roofed is an endorsement in front of the exact neighbours who are watching that roof get done and thinking about their own. It beats a mailer because it comes with proof attached.

Ask the homeowner at the end of the job, leave it a week, collect it when you're back in the area. Some crews offer a small discount for leaving it up a month.

Design for four seconds at 25 mph

The reader is driving past or walking a dog. You get a glance.

• Trade first, name second. "ROOFING" in the biggest type on the sign, then who you are. People search by problem, not by brand.
• One contact method. A phone number people can read, or a short domain. Not both, not an email, not a QR code as the primary.
• Ruthless contrast. Dark on light or light on dark. Mid-tone on mid-tone disappears at distance.
• No paragraph. If it needs reading, it won't be read.

Double-sided is worth it wherever traffic passes both ways — which is most yards.

Know the placement rules

Private property with the owner's permission is straightforward. Public right-of-way is not: the strip between the sidewalk and the street usually isn't the homeowner's to give, and many municipalities in St. Charles County remove signs placed there, along with medians, utility poles, and roundabouts. Rules vary by city and some have permit requirements for temporary signage, so check with the municipality before you blanket an area. Signs that get pulled are money gone, and being the company known for littering intersections isn't the brand you want.

How many to order

Think in terms of jobs, not a round number. If you close eight jobs a month and each sign stays out a week, a rotating stock of 15–25 keeps every job covered with spares for damage and the ones that never come back. Campaign pushes and open-house weekends need more. Ordering in bulk drops the per-sign cost sharply, and the artwork cost is one-time.

Stack it with the rest

Yard signs work hardest alongside everything else in the neighbourhood: a wrapped truck in the driveway during the job, door hangers down the block afterwards, and the sign holding the ground for a week after you leave. That's three impressions of the same brand on one street.

See yard signs or get a quote on a run.