O'Fallon, MO, serving St. Charles County & Greater St. Louis
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See your wrap's ROI before you invest.

Estimate the daily impressions, cost per impression, and value a vehicle wrap could generate for your business. Adjust the inputs to match your situation.

Wrap ROI calculator

22,500
estimated impressions per day across your vehicles
Impressions over 5 year(s)41,062,500
Total wrap investment$3,000
Cost per 1,000 impressions (CPM)$0.07
Compared to billboards (~$5 to $15 CPM)dramatically lower

Outdoor-advertising studies commonly cite 30,000 to 70,000+ daily impressions for high-mileage vehicles in busy areas; lower-mileage vehicles generate proportionally fewer, which is what the estimate above reflects. Figures are directional estimates to aid planning, not a guarantee. We never quote final pricing here. Request a quote for real numbers.

Want the reasoning behind these numbers?

The calculator gives you a figure; the full guide to vehicle wrap ROI explains how impressions are counted, how wraps compare to billboards and digital ad spend over a wrap's life, and which assumptions are worth adjusting for your own routes.

Questions

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Still curious? A quick message is the fastest way to a real answer.

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Where do the impression numbers come from?

They are directional estimates based on commonly cited outdoor-advertising research on vehicle impressions. Real-world results vary with your routes, area density, and design. Use them for planning, not as a guarantee.

Why don't you show a wrap price here?

Fair wrap pricing depends on your specific vehicle and coverage, so a real quote beats a generic number. Use this tool to understand the value, the wrap cost & coverage calculator to see the coverage that drives the price, then request an itemized quote.

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Ready to get your brand out there?

Whether it's a vehicle wrap, a wall mural, or a stack of business cards, let's talk about your project and make it happen.